Our story

In the world where innovation meets necessity, the European brand PUELLA has emerged as a pioneer. We have pushed the boundaries of the benefits and effects of laundry perfumes, redefining the sensory experience of laundry care. With our visionary approach, we have elevated the concept of fabric softener to an entirely new level of perfection.

The online store puellascents.com was launched in 2020, against the backdrop of the pandemic. The Puella brand faced strict restrictions but did not let itself be deterred by the challenges it faced. Instead, it continued uncompromisingly with its ambitious plans.

Let's rewind to the start

A few months prior to unveiling the e-shop, the Puella team was resolute in its mission to introduce a product capable of turning an ordinary experience into a captivating sensory pleasure. We dedicated countless hours to the relentless pursuit of the ideal fragrance, unwavering in our commitment to perfection.

Our vision extended beyond the realm of scent itself. We aimed to develop a product that not only enthralls the senses but also encapsulates top-notch quality and forges an enduring bond with its users.

Through an extensive collaboration with perfumery experts, rigorous internal testing, and steadfast dedication, we attained success. We uncovered the formula for a product that unquestionably earned the distinction of being the finest and most aromatic in the eyes of our customers.

We also implemented strict standards and obtained pan-European certifications. We perfected our products to the uttermost, and today we can proudly say that they are truly the best on the market.

Innovations and Revolution in the Fabric Softener World

In a market where encountering fabric softener of this caliber was uncommon, Puella made its debut as the first, almost as if answering a call. The brand's unique offering not only brought an exceptional fragrance but also revolutionized the way fabric softeners are used.

Puella provides an intense and long-lasting scent with the benefits of traditional fabric softeners, using only 5 ml of the product for 4 kg of laundry. Our stylishly designed 500 ml bottle is sufficient for an incredible 100 washes.

However, our pursuit of perfection did not stop at creating one exceptional product. All our subsequent products, labels, and designs have been meticulously crafted to be elegant, intuitive, and enhance the overall experience of using them in every aspect.

Customer Satisfaction
and Brand Expansion

The enchanting fragrances of Puella gradually adorned the clothes of customers throughout Europe, giving rise to a captivating story. Positive customer reviews continued to accumulate, each one testifying to the irresistible allure of Puella's scent. These reviews left a profound impression on customers who, having experienced the unforgettable power of Puella's fragrances firsthand, strengthened their loyalty to the brand.

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Currently, we operate in more than 10 countries and are proud to have gathered over 25,000 reviews from our satisfied customers. Puella dreams of becoming a leader in the world of fabric softeners.

Commitment to Excellence
and Innovation

We have always believed that our efforts should not settle for mediocrity. Our passion for creating high-quality products continuously propels us forward. We collaborate with experts, explore new avenues, and fearlessly face new challenges.

In our products, we have carefully selected each ingredient with great precision and paid attention to every detail to achieve the highest quality.

This ensures the maintenance of the high standards we set for ourselves back in 2020.

K E Y A D V A N T A G E S
O F P U E L L A L A U N D R Y P E R F U M E S

Our brand has gained the trust of thousands of satisfied customers from ten countries who have left us more than 25,000 reviews.

Our customer support is at the highest level, and professionally trained staff is ready to provide you with all the necessary information, answer questions, and resolve any complications. Your emails are processed as quickly as possible with a professional approach.

We highly value your orders, and we want them to be delivered to you undamaged. We ensure this by using high-quality boxes in which we send you carefully packed products secured inside with quality filling materials. Thanks to this, the package is delivered to the customer undamaged even in the case of international shipping.

We collaborate with the best carriers on the market, to ensure that the package is delivered to the customer as quickly and safely as possible. In most cases, the shipment reaches the customer on the very next day.

We emphasize pureness and quality genuine composition. Our laundry perfumes excel in that, unlike common fabric softeners, they do not clog the washing machine or fabric fibers, and thus do not compromise its functionality. Moreover, they contain a high percentage of fragrant oils, ensuring an intense and long-lasting scent.

PUELLA laundry perfumes do not contain: heavy metals, pollutant residues, dioxane, SVHC, parabens, PBT/vPvB substances, microplastics or nanoparticles.

PUELLA - More Than Just a Brand

PUELLA is our passion, and our mission is to bring about a change in the world of laundry. We take pride in our accomplishments and move forward with unwavering determination.