The young generation isn’t afraid to experiment – whether it’s with fashion, lifestyle, or scents. And this time, we don’t just mean classic perfumes. Laundry perfumes are becoming increasingly popular – small but wonderfully fragrant additions that give clothes a unique flair. So, which scents are “in” among young people today? Let’s take a look at the popular trends, favourite products, and share some specific fragrance tips that are ruling the washing machines of teenagers, students, and young adults.
Laundry Perfumes – A New Generation of Fragrant Care
Laundry perfumes are not ordinary fabric softeners. They are concentrated fragrance essences that are added directly into the fabric softener compartment during washing. Their main advantage is that they leave no harmful residues, do not burden the washing machine, and keep laundry beautifully scented for a long time without harsh chemicals. Many brands today offer products that are vegan, cruelty-free, and packaged in an eco-friendly way – exactly what today’s young and conscious generation prefers.
1. Fresh and Citrusy Scents – Cleanliness with a Spark
The freshness of JaLu laundry perfume lasts all day. Whether it’s school, training, or leisure activities – freshness is a key demand for many young customers. That’s why scents such as the following are so popular:
- rose and mandarin,
- eucalyptus,
- orange blossom.
These combinations feel energetic, stimulate the senses, and create the pleasant impression of freshly washed laundry. They are especially popular among young men and women who value functionality and a minimalist style.
🧼 Tip: To make the fragrance truly stand out, we recommend combining it with a neutral, fragrance-free laundry gel.
2. Sweet and Fruity Scents – For Romantic Souls
For those who enjoy softness, pastel colours, and the “soft girl” aesthetic, sweeter scents with a fruity base are the perfect choice. The most popular include:
- Mandarin and rose
- Amber and caramel
- Jasmine and raspberry
These fragrances create a gentle yet distinctive signature. They pair perfectly with daily outfits – from pajamas to romantic dresses or “aesthetic” hoodies. They offer a beautiful blend of sweetness and freshness, reminiscent of jelly sweets. Here, these scents are captured in the Frayo laundry perfume bottle.
💡 Fun Fact: Scents like raspberry and cotton are among the best-selling laundry perfumes in the 15–20 age category.
3. Exotic Scents and Style Without Limits
Fragrances that aren’t tied to anything specific or bold are becoming increasingly popular. Young people today prefer clean and fresh compositions that express mood and bring a touch of exoticism into everyday life. The trends include:
- Ylang-ylang with apple
- Vanilla and cedar
- Clean, bright, and fresh scents
These fragrances are perfect for anyone who prefers neutral yet original aromas. They complement both streetwear and elegant styles beautifully. Here, the exotic touch is captured in our best-selling scent, Double Y, loved by hundreds of thousands of customers.
🌬️ Fun Fact: Clean and bright scents dominate the choices of students in artistic fields such as design, architecture, and photography.
4. Spicy Scents That Tickle the Senses
Spicy fragrances provide both a sensory and emotional experience. They create a feeling of comfort and security, allowing the wearer to feel confident and unique. They are also associated with the “clean girl aesthetic” or “soft glam” style. Typical notes include:
- Jasmine, chocolate,
- Blackcurrant and pink pepper,
- Cedar or musk.
These fragrances transcend gender boundaries and are versatile enough for everyone. Here, you can find this pleasant spicy touch in our blue products and in the EmiJa laundry perfume.
📸 Tip: Spicy scents don’t offend—they surprise with their complexity, feel alluring, and never cheap.
5. A Fragrance Like a Bouquet of Flowers
For young people, fragrance is more than just cleanliness – it’s an accessory to their day. Sometimes, we simply catch ourselves sniffing our hoodie to relive that comforting feeling of home. That’s exactly what our First Dream scent offers. Gentle, feminine, yet sensual and modern. It combines:
- Jasmine and orange blossom,
- Lavender and vanilla,
- Soft notes and the scent of freshness.
✨ Many young people today see laundry as part of a mental “reset.” Clean clothes that smell wonderful = a clear mind and a better mood.
6. Sweet Scents Are Making a Comeback
They leave a lasting impression and carry a subtly retro vibe. Sweet fragrances, like our Queenka, are gaining more and more fans. It’s not just about their intensity, but also the blend of sweet, fresh, and delicate notes. Here, we combine:
- Jasmine, iris, and vanilla,
- Pear, blackcurrant, and orange blossom,
- Praline, patchouli, and tonka.
That’s why our fragrances remain modern and timeless, ready to delight our customers’ senses, attract compliments, and fill your entire home with wonderful scents.
How to Choose the Right Laundry Perfume?
If you’re unsure which fragrance suits you, try asking yourself these questions:
- Where will you be wearing the clothes? – school, work, sports, leisure?
- What is your style? – minimalist, romantic, rebellious?
- Do you prefer versatility or uniqueness? – citrusy scents are classic, while spicy fragrances appeal to all genders.
Don’t be afraid to test and explore. Laundry perfumes allow you to express yourself just like fashion – without saying a word. Want to try the scents? We have a convenient trial set of laundry perfumes just for you.
Trendy scents among young people aren’t just about what’s popular on TikTok – they’re about what represents you. Whether you’re fresh like lime, gentle like a rose, or mysterious like musk – choose a fragrance that accompanies and represents you.
Remember – style doesn’t start with a T-shirt. It starts in the washing machine drum.